Colorful, fun and above all: real! This is how Nashla Cueter and Nayibe Bechara describe the pieces of Life In True Colors: the new brand available now at NICOLE RAVACHI BEAUTY. Learn a little more about the local label that has Nicky head over heels, and get to know the awesome creators behind it all.
What is Life In True Colors?
Nashla & Nayibe:
Life In True Colors (LTC) is a Colombian brand founded by two cousins who are passionate about the Caribbean lifestyle. The label was originally born in Cartagena in 2018.
LTC is all about seeing the world full of colors and good vibes. Our purpose is to create a fun brand, that appeals to all audiences and a label which people feel identified with. Our clients feel free to express themselves through our accessories. We are a brand without restrictions, without categories, without labels. WE ARE COLORS.
When and how did the idea for LTC come up?
Well, to be honest, it all started because my friends and I would constantly lose our sunglasses on boat trips. I had just arrived from abroad, and thought “hey why don’t I design and make safety straps for sunglasses?” . I mentioned the idea to Nayi and we immediately got to work designing and making these trendy tropical straps (not the typical ones). We made 2 collections, in summer and then in December. They were a total hit! It completely exceeded our expectations.
Then I moved to Bogotá and we left the business on standby, until recently. In 2019 we decided to activate it again by reinventing the concept. We got inspo from a trend that celebrities like Gigi Hadid were starting to wear: playful huggie earrings and personalized beaded chokers. This is how we began to make ourselves known. Finally, in April, taking advantage of the quarantine, we realized that it was the best time to exploit our talent with LTC and do what we really love: create. And so our product portfolio grew.
How does your personality and style translate to LTC?
I have always been interested in the fashion industry, I even studied this for a year abroad. My mother and my aunt (Nayi’s mother) have been passionate about jewelry all their lives, they even have their own jewelry business here in Cartagena. That’s when our love for all of this really begins. However, we wanted to create something fresh, more youthful, and pieces that people could use daily, something full of colors, fun and above all something that anyone could wear. Regarding my personality, I can say that I embody LTC: I am a relaxed person, very open and outgoing! I usually speak whats on my mindhahahaha.
Since I can remember I have always been passionate about the world of fashion! And what’s more beautiful than the fashion of my country, Colombia? My personality is fierce, authentic, funny, and “chill”, I don’t take life so seriously and like to think of myself as a girl with a lot of spice and flavor. LTC is more than my brand with Nash, it is my home, my safe place, where I can feel free, laugh, and have fun. Each piece is handmade “from Colombia to the world”. My personality is transmitted in each accessory I design, each one carries a touch of me and my taste: be it the color I want to use, the size of the beads, the length of the necklace, etc. My whole personality is summed up in the final product and especially in the meaning of LTC.
When and how did LTC X NR BEAUTY begin? And how were the star pieces of this collection chosen?
Nashla & Nayibe:
This was really a total surprise! We (after sending Nicky some of our products as a gift) said to each other “wow, it seems like she loves it, she’s accessorizing all of her outfits with LTC!” We were so happy to see her styling our accessories! Suddenly, a few days after that, the NR BEAUTY team contacted us asking if we were interested in collaborating and selling our products on her website. We were soooo excited.
All the pieces in this collection were selected by Nicole, and they all have a common denominator: the colors that characterize NR BEAUTY red, white, black, silver, and gold, each one with it’s own playful touch. The products in this collection are meant to turn any dull outfit into a fun and stylish look.
What does it mean to live a life in “true colors”?
Living a life in “true colors” is living a peaceful life full of good energy. It is feeling free and showing the colors that I have inside, through my accessories. When I use them I feel comfortable and confident. LTC is the statement piece of any outfit!
As I mentioned earlier I am a person who lives a stress-free life, and LTC is precisely that. It reflects colors, simplicity, love, good vibes, passion and above all the fresh and Caribbean side of each person. At True Colors we want people to live life with flavor, without restrictions, and what better way to carry that message than with our fun and youthful accessories.
What advice would you give to other young people who want to pursue a career in the world of fashion?
Nashla & Nayibe:
Entrepreneurship in Colombia is very difficult, especially when there are people out there who don’t value the work of others; however, it is not impossible. Despite the fact that we have been in the market for only a short time, we have felt defeated on several occasions, but each time we fall, we find a way to get up again! No matter what, we continue to give our best and rise stronger than before! Constantly looking for solutions and finding the best way to continue growing. The key to entrepreneurship is to have perseverance, set clear goals and above all feel love and passion for what you do.
Any future plans or projects for LTC that you can tell us about?
Nashla & Nayibe:
Our vision for LTC is to be recognized as a proudly Colombian brand, where people can feel identified with our products. A brand without restrictions, without category, without labels, just colors. Our future plan is to expand and make Life In True Colors as sustainable as possible, hand in hand with the environment and our world.